将慕课应用于商务英语专业教学的SWOT分析

A SWOT Analysis of MOOC on Business English Teaching

慕课成为国内外教育者热议的话题,商务英语专业也在探讨如何将慕课应用于教学。介绍了慕课的含义和特点,以及商务英语专业,并利用SWOT分析法,从内部的优势和劣势及外部的机会和威胁对商务英语专业的慕课教学进行分析,然后建立SWOT矩阵分析其策略。尽管存在劣势和威胁,商务英语专业的慕应用课仍有很大的优势和机会,因此扬长避短,大力推动商务英语慕课课程和平台建设成为必由之路。

MOOC has become a heated topic among researchers. It is the same with business English teaching. The definition and characteristics of MOOC as well as business English are introduced. A SWOT analysis is conducted on business English teaching of MOOC via its strength, weakness, opportunity and threat, by which a matrix is built. Consequently, weakness and threat there may be, great strength and opportunity enable its application. It is necessary to promote business English MOOC courses and plat?forms.