当前商务英语教材的出版现状分析和比较综述

Publication of Business English Textbooks: Status Quo and a Comparative Analysis

本文调查了目前市场上的商务英语教材概况。选取主流出版社的六本商务英语教材,对其立体化程度、编写原则、单元主题和内容、练习设计等方面进行比较和分析。通过上述调查和分析,笔者发现首先国外引进版教材有主题设计连续性和故事性强、输入类型丰富、输出练习设计层次性分明等优点;其次针对非商务英语专业的商务英语教材编写尚不完善。因此今后的商务英语教材编写须要综合考虑语言能力、商务知识应用、沟通策略三大教学目标,丰富输入材料的形式和内容。

This paper surveys the business English textbooks on the current market and depicts the status quo. Through the com-parisons and analysis it's discovered that imported textbooks do better in terms of continuity of the story, variety of input as well as the step-up activities. It's also discovered the business English textbooks oriented to non-English majors lag far behind. When compiling BE textbooks language skills, communicative strategies and business know-how are three pillars.