目的论视角下网络流行语的翻译策略

Translation Strategies of Network Buzzword under the Perspective of Skopos Theory

网络流行语是互联网时代的产物,反映了特定时期的社会形态、文化生活和大众心理,具有鲜明的时代性,能否准确进行网络流行语的翻译直接影响着使用不同语言间各民族的沟通、文化的交流,因而具有十分重要的意义。笔者以翻译目的论为指导,从译者目的、译文目的和采用各种翻译策略要达到的目的三方面探讨了网络流行语的翻译策略。

internet buzzword is the product of internet era, which reflects certain social status, cultural life and public psychology, thus it shows distinct particularity of times. Accurate translation of network buzzword is needed since it has direct influence on the communication among different nations and cultures with different languages. Under the guidance of skopos theory, the author ex-plored the translation strategies of network buzzword from three aspects, namely of the translator's aim, the aim of the target lan-guage as well as the aim to be achieved by using various translation strategies.