英语食物广告中隐喻的语用功能解读

A Study on the Pragmatic Functions of Metaphor in English Food Advertisements

从语用学言语行为理论的角度来分析英语食物广告语中的隐喻修辞,探索运用隐喻语言在英语食物广告中的优点,揭示了隐喻在英语食物广告中具有描述,劝说,亲近和联想的语用功能,进而阐释如何运用隐喻来强化广告语的艺术魅力,让广告的受众感受到隐喻语言中的独具匠心和意味深长,激发人们的购买欲望。

This paper will analyze the rhetorical figure of metaphor in the English language by the perspective of pragmatics, aim-ing at discovering the advantages of metaphor used in English food advertisements, and revealing the descriptive function, persuad-ing function, being intimate function and associating function of metaphor. Then it will explain how people use metaphor to intensi-fy the artistic charm of advertising and help the consumers to grasp the unique and meaningful features which inspire the consum-ers'desire of purchasing.