中国影视旅游广告的跨文化传播研究——以浙江省影视旅游为例

Research on Cross-cultural Communication of Film-induced Tourism Advertising in China——Taking Film-induced Tourism in Zhejiang for Example

中国的影视旅游作为一个新兴蓬勃发展的产业进入到国内外市场,影响着千千万万的游客消费者。该文从中国影视旅游广告的跨文化传播方面着手,以浙江省影视城为例,分析其现状及可采取的措施,以期通过影视旅游广告制作,将中国的文化及精神内涵得到更广的传播。

As a new booming industry at home and abroad,Chinese film and TV tourism affects millions of tourists.From the aspect of Chinese film and television advertisements cross-cultural communication,taking film studio in Zhejiang province as an example,this article analyzes its present situation and the measures taken.And through the advertisement production of film and TV tourism,China's cultural and spiritual connotation may get more widely spread.