国内外企业网站主页公司简介语类的人称指称对比分析

The Contrastive Analysis of Personal Reference in the Genre of Online Company Profiles Home and Abroad

该次研究基于语料库视角,对50篇中英文企业网站主页上的公司简介中的人称指称进行对比分析,力图描述和揭示使用人称指称的区别和共性,研究发现,中英文简介中人称指称的使用存在一定共性,但也存在差异,进而指出缩小差异的途径是改进部分人称指称的使用及加强实证研究。

This study is based on a corpus study.The article analyzes the personal reference in 50 company profiles on the company’s website home page,and tries to describe and reveal the differences and similarities of the use of personal references.Modifying the use of some personal reference devices,and carrying out more empirical studies are the effective way to narrow the gap.