模因论视阈下网络流行语的探究

Research on Network Catchwords from the Perspective of Memetics

随着网络媒体的发展和社会的进步,网络流行语作为一种新兴的媒体语言已渗透到人们生活的各个方面,改变着人们的生活方式和观念,网络流行语的普遍传播已引起语言学界的关注。模因作为文化信息单位,在流行语的发展过程中有着重要的作用,它们的复制、传播为丰富流行语提供了一条有效、快捷的途径。该文以模因论为视角,分析网络流行语中模因的复制和传播途径,并分析网络流行语传播的原因,从而为研究网络流行语语言的发展与模因相结合提供借鉴和新的思路。

As an indicator of fashion in modern society, network catchwords are widespread in our daily life and change human being's lifestyle and idea. Therefore, the spread of internet catchwords has aroused a large number of linguists' attention.Meme, unit of culture, plays an important role in the development of catchwords and its' repetition and spread provide an effective and convenient path to enrich catchwords. The paper mainly analyses repetition, spread method and reasons of meme of catchwords based on memetics, and tries to explore spread regular pattern so as to unfold a new road to research speech act on network communication times.