A Multimodal Discourse Analysis of Meaning Construction of Real Estate Posters

Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.