The Study of Pragmatic Failure:From the Perspective of Cultural Differences between China and Britain

The intercultural pragmatics is a field that is concerned broadly in recent years. Cultural difference is an essential factor that caused the pragmatic failure. It is an inevitable fact that Chinese and British have different language habit because of different cultural backgrounds. As a result, pragmatic failure has an effect on the access to information and cause communication misunderstanding even influence communication going with a swing. This thesis tries to analyze the pragmatic failure in cross-cultural communication from the perspective of cultural differences, find the reason and put forward the measures that can solve this problem.