The Expression of Euphemism in Business English

At present, the whole process of international trade must use a lot of euphemistic expressions, so the expression of euphemism is very important in business English. Of course, a good business English staff must recognize the importance of euphemism, only effectively master the method of euphemistic expressions, flexibly show the euphemism in the business negotiation,the two sides can conclude the transaction, promote cooperation and achieve win-win result. Therefore, this paper will analyze the communicative function of euphemism, then mainly discuss the expression of euphemism in business Negotiations.