基于游客期望理论的红色旅游英文解说策略研究

On the English Interpretation Strategies in Red Tourism Based on the Tourist Expectation Theory

游客期望是获得游客满意的重要构成因子.为了获得外国游客的满意,拓展我国红色旅游的国际市场,以游客期望理论为基点,分析了外国游客对红色旅游的期望层次,以及游客期望理论对红色旅游英文解说的启示,进而从归化和异化角度分析了红色旅游英文解说的策略.

Tourist expectation is a vital factor in generating tourist satisfaction and elevating tourism image.In order to satisfy foreign tourists and expand the international market for red tourism,this pa-per,based on the tourist expectation theory,analyses foreign tourists’expectation level for red tourism and the revelation of the tourist expectation theory to the English interpretation for red tourism,and then analyses the English interpretation strategies for red tourism from the perspectives of domestication and foreignizaion.