湖州谣谚的商业文化价值

Commercial and Cultural Value of Huzhou Ballads and Sayings

谣谚是为了总结和传播社会生活及生产经验,蕴含民众智慧和经验的哲理总结,是语言与地域文化最典型的表现形式。湖州流传关于蚕桑、商贸、理财、商号、物产方面的谣谚,是理解和研究湖州商道文化的基点,其价值主要体现在湖州商道、史料、广告三个方面。

Ballads and sayings,which contain philosophical summary of wisdom and experience of the people,summarize and disseminate experience of social life and manufacturing experience.They are also the most typical form of expression.Ballads and sayings about sericulture,trading,managing finances,business brand,local products,etc.are the starting point to understand and study Huzhou's commercial culture,and their value lies in business rules,commercial history and tourism advertising of the relative policy systems of the state and local educational administrative organs while considering their own characteristics and practical situation.