文化创意融合发展视角下的古镇旅游项目开发——以安徽烔炀古镇为例

Cultural Creative Integration Development Under the Perspective of Ancient Town Tourism Project Development——Anhui Tongyang Town as an Example

以文化创意与旅游业融合发展为视角,对安徽烔炀古镇的旅游资源禀赋进行了全面分析,结合"环巢湖国家级休闲度假旅游区"与"环巢湖生态文明国家级先行示范区"建设的总体目标,以及合肥市旅游局《环巢湖文化旅游规划》对"环湖十二镇"的具体要求,提出打造烔炀古镇旅游"两区、三核、三带"的地理空间格局,并通过"高点项目、亮点项目、特点项目"三级项目体系建设来使文化创意真正融入到烔炀古镇的每一个旅游项目开发中,使之真正成为"千年古街埠,漫生新福地".

From the perspective of cultural and creative tourism integration development,the paper makes a comprehensive analysis of the tourism resources of Anhui Tongyang town.To reach the goal of"Chaohu national leisure tourist area"and"Chaohu national demonstration area of ecological civilization construction and meet the requirements of Chaohu culture tourism plan on the"Lake twelve town"pro-posed by Hefei Municipal Tourism Bureau,this paper makes a proposal to build the Tongyang Town with a geographic spatial pattern which features"two areas,three cores and belts”.Taking advantage of three proj ect system---the proj ect with high level,the proj ect with highlights,and the proj ect with special features,Tongyang town shall be built into an"ancient town of thousands of years,a new para-dise"with cultural creativity infused into every tourism proj ect.