从小众传播到大众传播:移动互联背景下学术期刊传播空间的拓展

From Niche Communication to Mass Communication:On the development of academic periodical communication space under the background of mobile Internet

在移动互联背景下,学术期刊具备了从小众传播到大众传播的前提和基础:技术进步消除了传播障碍;学术期刊潜在的传播受众数量巨大;许多学术期刊的文章具备了大众传播的可能性。学术期刊进行大众化传播,可以按照大众阅读习惯对所刊文章进行形式和内容改造,并且选定目标客群,注重用户体验和线上线下互动。学术期刊大众化传播是未来发展的趋势,不会伤害学术期刊的学术性,能够促使学术期刊走向更广阔的发展空间。

Under the background of mobile Internet,academic journals have acquired the premise and foundation to evolve from the niche communication to mass communication:technology progress to eliminate the communication obstacle;a huge number of potential audience of academic journals;the possibility of mass communication of many academic journal articles.Academic journals for mass communication can be adjusted in form and content in accordance with the public reading habits of the articles,and based on the selected target customer base,if can shift its focus on user experience online and offline.Popularization of academic journals is the trend of the future development,and it will not hurt the academic journals,but promote the development to a broader space.