摘要
以世界自然遗产地湖南崀山风景区为代表进行网络文本搜集,借助ROST Content Mining 6软件分析游客的旅游体验.研究发现:崀山自然遗产地旅游体验动机以遗产地自然风光体验为主,层次较浅;对八角寨、天一巷和辣椒峰的评价较多,体验记忆深刻;游客在景区的行为活动多为爬山和露营,形式单一;旅游产品仅有缆车、龙头香和漂流,产品匮乏;环境氛围有待改善,以提高旅游体验情绪.在研究分析的基础上,提出了改善崀山风景区旅游发展的建议.
The article takes the online text collection of the Langshan Scenic area in Hunan,a world natural heritage site,and analyzes the tourist experience with ROST Content Mining 6software.The research shows that tourist motivations is enjoying landscape with a shallow level.And the landscape like Bajiaozhai,Tianyi Lane and Chili peak deeply impresses the tourists.Tourist behavior in the scenic spot are mostly mountain climbing and camping,with a single form.And tourist products are poor,only cable cars,joss sticks and drifting are available.The environment needs to be improved to improve the travel experience.On this basis,suggestions are made to improve the tourism development of Langshan Scenic Area.
作者
吴潇
徐飞雄
王金凤
WU Xiao;XU Feixiong;WANG Jinfeng(College of Tourism,Hunan Normal University,Changsha 410081,China)
出处
《湖州师范学院学报》
2019年第2期88-94,共7页
Journal of Huzhou University
关键词
内容分析
自然遗产地旅游
旅游体验
崀山
content analysis
natural heritage tourism
tourist experiences
Langshan
