基于SWOT分析的贵州少数民族地区红色文化资源开发探讨

Development of Red Cultural Resources in Guizhou Ethnic Minority Areas:a SWOT Analysis

通过运用SWOT分析法对贵州少数民族地区红色文化资源开发的优势、劣势、机遇和威胁(或竞争)进行深入探讨。并从加强宏观指导、细化政策措施,做好红色文化资源开发的统筹规划;引导社会资本投入,打造符合少数民族地区实际的红色文化精品;加大红色文化资源的挖掘宣传,丰富红色文化资源成果转化;进一步改善基础设施建设,优化公共服务职能;培养与引进红色文化资源开发的创新性人才和红色旅游从业人员;采用'产业集群'模式,实现开发的群体效应和规模效应六个方面提出了开发的对策与建议。

This paper,by means of SWOT analysis,thoroughly analyses the advantages,disadvantages,opportunities and threats(or competition)of the development of the red cultural resources in Guizhou ethnic minority areas,and proposes the following countermeasure for its development:1.strengthening macro guidance and detailing policy measures to make comprehensive plans;2.attracting capital investment to create a quality product suitable for the areas;3.discovering more details to enrich the red cultural resources;4.further improving its infrastructure to optimize its public service;5.cultivating and attracting innovative talents in the development of red cultural resources and employees in red tourism industry;6.adopting the pattern of'industrial clusters'in the development to achieve the group effect and scale effect.