自媒体下大学生红色文化认同的思考

Reflections on College Students’ Red Cultural Identity under the Background of We Media

提升大学生红色文化认同是高校深入学习贯彻十九大精神的新要求,新时代下自媒体消解着红色文化传播主导性、红色文化核心价值以及大学生的红色文化认同。这主要是由网络负面信息污染着网络生态、高校红色文化教育创新发展滞后、大学生自身媒介素养欠缺的原因造成的。为此,高校应从提升红色文化吸引力、营造红色文化认同的良好环境、增强大学生判断、抵御和自我约束能力三个维度,创新高校红色文化传播、提升高校自媒体阵地建设能力、培养大学生媒介素养,以提高红色文化教育的实效性和可持续性。

Promoting the red cultural identity of college students is a new requirement for colleges to deeply study and implement the spirit of the 19 th National Congress.In the new era,the media has dispelled the dominant role of red cultural communication,the core value of red culture and the red cultural identity of college students.This is mainly caused by the negative information of the network polluting the network ecology,the lagging behind the innovation and development of the red culture education in colleges and universities,and the lack of media literacy of college students.Therefor,colleges and universities should enhance the red cultural attraction,create a good environment for red cultural identity,enhance the ability of college students to judge,resist and self-discipline,so as to innovate the red cultural communication of colleges and universities,enhance the ability of colleges and universities to build their own media positions,cultivate the media literacy of college students and improve the effectiveness and sustainability of red culture education.