摘要
科学评估红色旅游资源的非使用价值,对实现红色旅游资源的科学保护和可持续利用具有重要的理论和现实意义。以条件价值法(CVM)为依据设计问卷,并对井冈山游客进行面访调查,研究发现:2017年井冈山红色旅游资源的非使用价值估算为10.84亿元,其中遗产价值、存在价值和选择价值分别为5.86亿元、4.26亿元0.72亿元,游客的年龄、月收入、婚姻状况、政治面貌、旅游满意度和对革命精神的认知程度与支付意愿、支付意愿值显著相关。研究结果说明,当今社会人们十分重视对红色旅游资源的保护与利用,同时也从经济学的角度反映出红色旅游资源蕴藏着巨大的'看不见'的潜在价值,未来带给人们的福祉可能远远超过当前直接或间接开发利用带来的现实收益。
A scientific assessment of the non-use value of red tourism resources has important theoretical and practical significance for the scientific protection and sustainable use of red tourism resources.A conditional value method(CVM)based questionnaire for tourists to Jinggangshan finds that the non-use value of the red tourism resources in Jinggangshan in 2017 is estimated to be 1.084 billion yuan,of which the value of the heritage,the value of existence and the value of choice are respectively 586 million yuan,426 million yuan and 72 million yuan.Tourists’age,monthly income,marital status,political appearance,tourism satisfaction and their recognition of the revolutionary spirit are significantly related to their willingness to pay.The research result shows that people in today’s society attach great importance to the protection and utilization of red tourism resources.It also reflects that the red tourism resources contain huge'invisible'value,much more than what direct and indirect development can bring now.
作者
龚志强
谢金慧
古丽
GONG Zhi-qiang;XIE Jin-hui;GU Li(Tourism Research Institute,Nanchang University,Nanchang 330031,China)
出处
《红色文化资源研究》
2019年第1期140-150,共11页
Studies of Red Cultural Resources
基金
国家社会科学基金项目“基于景观生态系统的我国世界文化景观遗产适应性管理研究”(项目编号:17BGL115)
南昌大学研究生创新专项资金立项项目(项目编号:CX2017062)
关键词
条件价值法
红色旅游资源
非使用价值
conditional Value method
red tourism resources
non-use value