客户关系管理的经济学意义及其理论依据

On The Significance of Economics and the Basis of Theory for Customer Relationship Management

随着经济全球化和买方市场经济的到来,发展和维持与客户良好的关系是当今企业的首要任务。因此以客户为中心的客户关系管理成为企业管理新的时代内容和决定性因素。本文通过客户关系管理的核心理念的引入,分析了客户关系管理的经济学意义,并分别从经济学、战略管理学和营销学为其寻求理论依据。

With the arrive of economy globalization and the purchase market economy, it's a first task for the enterprise to develop and maintain the good relationship with the customer. So customer relationship management ( CRM) has become the new content of enterprise management and the deciding factors. In this article,it introduces the core concept about CRM,analyses the significance of economics of CRM, and looks for the theory bases individually from Economics, Strategic Management and Marketing.