从中国制造到中国品牌

From Made in China to Chinese Brand

在经济全球化的大背景下,中国企业如何及时把中国制造提升到中国品牌,是企业在新形势下的一个重要战略课题。中国品牌的建设,关系到企业的持续发展和竞争优势。论文就目前我国品牌建设中存在问题展开讨论,并指出树立全球品牌意识的重要性。

Under the background of economic globalization, Chinese brand internationalization become a strategic subject. To promote Cllinese branding is closely related with corporation s sustainsible competitive advantage. This paper discussed the several problem with the Chinese brand and suggest that top management must emphasize international brand senses.