摘要
高校学报要在期刊市场的激烈竞争中生存和发展,必须实施品牌战略。本文从品牌定位、特色、质量和人才保证等方面进行了探讨。
In order to exist and develop in the fierce competition in the market of the periodicals, college journals must implement brand-name strategy. This paper discusses the importance of the characteristics, the qualities, the requirement of talented persons and the position of brands.
出处
《柳州师专学报》
2003年第1期123-125,共3页
Journal of Liuzhou Teachers College
关键词
高校学报
品牌战略
办刊特色
college journals
position
characteristics
qualities
talented persons
