中国珠宝首饰企业创品牌的思考

Thinking on Creating Brand of Jewelry Enterprise in China

加入 WTO后 ,中国珠宝首饰产业面临着重大挑战 ,国外的珠宝首饰产品将利用其品牌优势进入中国市场。中国的珠宝首饰企业必须通过实施有效的品牌战略 ,创立自己的首饰品牌和名牌 ,参与国际市场的竞争。中国的珠宝首饰企业必须树立良好的企业形象 ,生产出优质的珠宝首饰产品 ,完善服务体系。

The jewelry industry in China is faced with important challenge after joining WTO. The foreign jewelry products will take advantage of the brand entering Chinese jewelry market. The jewelry enterprise in China must carry out valid brand strategy and create ourselves jewelry brand and famous brand, and compete with foreign jewelry brand on the market. The jewelry enterprise in China must set up a good enterprise image, and manufacture fine jewelry products and establish perfect service system.