假日旅游市场的多元化走势与产品系列开发

On the Multivariate Tendency of Tourist Industry and the Development of Tourist Project

进入新世纪,我国假日旅游市场呈现多元化发展态势,传统单一的假日旅游产品状况不能适应市场发展的需要,并在一定程度上抑制了居民的假日旅游消费需求。旅游产品的开发设计者和经营者应该针对不同的细分市场,开发不同系列假日旅游产品,满足市场需要,以实现良好的企业效益和社会效益,确保假日旅游经济的持续、健康发展。

In the new era, the Chinese tourist industry tends to be multivariate in the form of development, while the traditional unitary one can no longer satisfy the needs of tourists. Various series of tourist projects should be developed in the light of detailed division of market, so as to gain satisfactory economic and social effect and keep the substantial and healthy development of the holiday tourist industry.