我国企业参与国际战略联盟的策略探讨

Tactics for Chinese Enterprises to Join in the International Strategic Alliances

本文在我国全面改革开放和加入WTO的背景下,讨论了我国企业参与"市场—技术"型不平等国际战略联盟的策略问题,提出了我国企业选择国际战略联盟形式的四种类型:退却型战略联盟、竞争型战略联盟、权变型战略联盟和互补型战略联盟;同时对我国企业提出了几点策略性建议。

This paper discusses the tactics of Chinese firms to join in the unequal international strategic alliances in the shape of 'Marketing Technology' under the circumstance of Chinas comprehensive opening and joining the WTO Four classic alliance-types that are suitable for Chinese enterprises to choose in international alliances are: retreating strategic alliances, competitive strategic alliances, contingent strategic alliances and complementary strategic alliances Several tactical suggests are put forward to Chinese enterprises when joining international strategic alliances