期刊文献+

论市场文明 被引量:5

An Investigation into the Marketing Civilization
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摘要 市场那只“看不见的手”,开启了人类的一个重要文明进程。市场文明不是一种单纯的物质文明,而是一种包括制度层面和精神层面的整体文明。它使社会走向公开、公平、公正,使个人得以自主、自由发展。作为一种整体文明,市场文明建设至关重要。在经济全球化时代,国家与国家之间的竞争实际上越来越是国家整体文明水平的竞争。 The 'invisible hand' of market turned on a new course of human civilization. The marketing civilization includes the institutional aspect which guides human society developing towards open, e-quality and justice and the moral aspects which is beneficial to the independent and free development of human individuals, as well as the material aspect. It's very important to build the marketing civilization as a whole. The Competition between the states is actually more and more the competition between the levels of the integral civilization in the countries in the age of economic globalization.
作者 王天思
出处 《河北学刊》 2003年第1期72-77,共6页 Hebei Academic Journal
关键词 市场 市场文明 制度 伦理 market marketing civilization institutional moral
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