企业的创新与创名牌

The Enterprises' Brazing New Trails and Founding Famous Brands

名牌是企业的徽章、商战的法宝。创名牌是企业长久发展的需要,也是企业参与市场竞争的需要。企业创名牌与企业的创新活动休戚相关。技术创新是创名牌的先决条件,产品创新是创名牌的基础,而市场创新则是创名牌的关键。企业只有紧紧依靠创新,创名牌才能取得成效。

A famous brand is an enterprise's badge and a magic weapon for commercial competitions It is necessary for the enterprise to found famous brands so as to develop itself, and to enter market competitions as well. The enterprise can't found famous brands without innovatory activities. Technical innovation is a prerequisite for founding famous brands, product innovation is the basis and market innovation is the key. Only by rely on the innovations can the enterprise achieve success in founding famous brands.