旅游垃圾文化流源辨析

Discriminating Phenomenal Root of Travel Rubbish Culture

旅游垃圾文化有六种类型,它们是"奇文化"、"抄袭文化"、"假文化"、"迷信文化"、"丑文化"和"恶文化"。它们产生的原因是多方面的,由于缺乏对旅游传播优秀文化的根本性认识,进而缺乏文化建设的核心思想,是产生垃圾文化的思想根源;在旅游开发中缺乏合理的文化建设规划,是导致出现垃圾文化的重要原因;重硬件,轻软件,队伍建设不力是产生垃圾文化的直接原因;经营活动不规范,是孕育滋生垃圾文化的土壤。要铲除文化垃圾,就要确立文化建设的核心思想,把文化建设作为一项系统工程,将它落实到旅游工作的方方面面。

Travel rubbish culture includes six types i.e.'strange culture','plagiaristic culture', 'false culture','superstitious culture', 'ugly culture' and 'evil culture'. There are many reasons for their happening, however, short of central thoughts of culture construction is the idealistic root of rubbish culture; short of reasonable culture construction plan is the most important reason for bringing into rubbish culture; emphasizing on hardware while despising software and neglecting group training is the direct reason for increasing rubbish culture; nonstandard business activities provide the soil for gestation and nourishment of rubbish culture. In order to get rid of cultural rubbish, we must establish the central thoughts of cultural construction and consider cultural construction as a kind of systemic project and put it into all aspects of travel works.