商业银行市场营销浅析

On Marketing for Commercial Banks

面对商业银行激烈的竞争环境 ,通过对市场营销重要性的分析 ,阐述了银行市场营销的策略 ,同时还就适应市场要求 ,加快建立和完善市场营销的组织机构和信息系统进行了探讨。

The paper points out the importance of marketing to Commercial Bank, proposes on the strategies on the marketing for Commercial Banks and states on how, according to demands from the market, to establish and perfect the information system and the orgnization of marketing.