摘要
随着北京申奥成功、中国加入世贸组织 ,外资企业在华投资的逐渐升温 ,我国的英语培训市场孕育着巨大的潜力。北京新东方集团经过几年大浪淘沙 ,经受住了残酷的市场洗礼 ,以其强大的实力占领了全国大部分市场。有特色才能有竞争力 ,新东方是怎样抓住中国人学英语的心理 ,精心定位市场差异化的呢 ?文章对其核心经营理念的亮点进行了探索。
With the success of Beijing's appling for the Olimpics,China's entry to the WTO, foreign investment in China is becoming more and more heated.Therefore,the Engl ish training markets in our country have great potentiality.Among them,New Orien tal stands up to all kinds of cruel tests within recent years' competitions and e limination.It takes up most of China's English training markets.Just as we know: no characteristic,no competition.How does New Oriental gets hold of Chinese p sychology for English study,and then lays stress on its own diversity and differ ence?The article will interpret the wonderful points of New Oriental's strategic program,and managerial principle,just trying to find out the why and wherefore.
出处
《北方经贸》
2003年第1期123-124,共2页
Northern Economy and Trade
关键词
新东方集团
经营理念
北京
英语教育
教学模式
new oriental
managerial principle
pattern
long distance internet
enterprise man agement
