消费主义文化的符号化特征与大众传播

Symbolism of Consumeristic Culture and the Mass Media

消费主义作为 2 0世纪西方出现的文化思潮和生活方式 ,不仅影响了西方的价值观念和生活形态 ,而且作为全球性文化进程中出现的文化现象正迅速进入中国媒体并产生影响。符号化消费扩展了消费的目的和意义 ,但这种由人所创造并赋予意义的消费方式也只有适合社会大众的需要 ,才能成为大众文化的一部分。当代媒体既承担传播消费文化的功能 。

Consumerism, a cultural trend and a life style that emerged in the West in the 20th century, is making its headway into the Chinese mass media as a global phenomenon; the symbolism that comes with it, while expanding the objectives and significance of consuming itself, is confined to its social communities so as to be salient in its characteristics and be assimilated into the mass culture in which it exists.