1Aysegul Ozsomer; S. Tamer Cavusgil. The effects of technology standards on the structure of the global PC industry [J] . European Journal of Marketing; 2000,34 (9/10) :1199 - 1220.
3Funk, Jeffrey L, Standards. dominant designs and preferential acquisition of complementary assets through slight information advantages [ J ]. Research Policy; 2003, 32 ( 8 ) : 1325 - 1341.
4Glimstedt, Henrik. Competitive dynamics of technological standardization:the case of third generation cellular communication[J ]. Industry & Innovation: 2001,8 ( 1 ) : 49 - 78.
