摘要
在知识经济时代 ,期刊市场的竞争日益激烈 ,严重威胁着学报的生存与发展。对此 ,学报应准确把握其社会定位 ,进行战略重组与整合 ,把创名牌学报作为追求的目标 ,只有这样 ,才能在竞争中取胜。
The competition of journal market is becoming more and more serious in the age of the knowledge economy.It is seriously threatening the exist and development of the journal.According to the above facts,the journal should grasp its social location and carry out reorganization.We should pursue the aim of establishing a famous brand journal.Only by this way could we succeed in the competition.
出处
《吉林省经济管理干部学院学报》
2002年第6期63-65,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
学报定位
名牌战略
人才管理机制
期刊市场
战略重组
Journal location
Famous brand strategy
Characteristic superiority
Talent management system
