摘要
相对于新闻炒作不断的空调业,冰箱是寂寞的。但就是这个相对平静的领域,在2002年里市场容量增长了大约100万台,行业座次亦小有波动——新飞宣称已与科龙易座,一段时间以来颇为沉寂的美菱则正受着三星的威胁。甚至,就是在这个"十分"稳定的行业里,海信又借"雪花"飞舞之势,成为美的试水后的又一个新军亮点。
It is estimated that in 2002 a total of 10 million refrigerators will be sold in China, about 5 per cent more than last year.This is the fastest growth seen in recent years. After 17 or 18 years' rapid development, the refrigerator market has becomemature. Meanwhile, the renewal period is coming. It is predicted that in the coming years, newly married families and thosewho tend to renew their refrigerators will comprise the main clientele. In addition, the rural market is becoming prosperous.Refrigerator sales will increase steadily over quite a long period. China's brand name list is changing slightly now as all brandname enterprises are facing challenges from multinational corporations.
