知识经济带来企业营销的巨大变化

Knowledge economy brings tremendous changes in enterprise management and marketing

以数字化、网络化为主要特征的科技革命,以科技革命为基础的知识经济,对人们的生产方式、思维方式、生活方式及行为方式将产生巨大而深刻的影响,同样对企业管理、企业营销将产生深刻的影响,传统的营销方式必将为一种新的营销方式——知识营销所替代。

Science and technology reform is featured by digitalization, networking. Knowledge economy based on the revolution of science and technology will produce a tremendous and profound influence on the way of production, the way of thinking, the way of living and the way of behaving, and on the enterprise management, enterprise marketing as well. The traditional way of management and marketing will definitely be replaced by a new way of management and marketing-knowledge marketing.