摘要
文章从心理和消费行为学角度分析了旅游地形象的概念及其形成机制,指出旅游地形象也是重要的旅游资源.并以此为依据,结合较为成熟的企业形象系统理论,探索了旅游地形象系统的构建思路、旅游地形象建立的方法和步骤.关于旅游地形象的研究会加深对旅游资源的再认识,同时也对丰富和完善旅游规划工作有一定的建设性指导意义.
We always called our society today as the 'Times Of Image' for the behavior of the consumers convert from the object products consuming into the abstractive image consuming.To deal with these,the theory of the Corporate Identification System was already fairly matured. However, in our country this kind of theory and strategy for the tourism was still in searching. Recognizing the significant meaning of the image both to the tourists and the destinations, the author analyzed the concept of the 'image' and how it could be formed according to the psychology and consuming behaviorism. Base on this, also refered to the theory of CIS, the treatise discussed the idea to develop the image system of the destination. Then the basic procedure to form this IS was stated and also was related with the paths of the image transmission.
出处
《资源开发与市场》
CAS
2002年第6期27-30,共4页
Resource Development & Market
基金
江苏省教育厅科研项目
