市场需求与重庆都市游特色纪念品的开发

Prelimnary Study on Development of Distinctive Souvenirs about Tour in Chongqing City

作者从增强特色旅游纪念品开发的可操作性出发,将开发看成是以链接市场需求为中心的营销策划过程,对重庆都市旅游特色纪念品的开发主题、要素整合与展示、相应支持性措施等提出了较具针对性的建议.在充分了解市场需求的基础上,将特色纪念品开发与旅游地主题形象及其要素、旅游精品开发密切结合,是本文主要突破点.

Starting with increasing the maneuverability of distinctive souvenirs development,the author regarded its development as a marketing plan centered at connecting the demand of tourism market,and then proposed the theme,the intergration of main factors and the corresponding measures of marketing of distinctive souvenirs about tour in the city of Chongqing.Connecting its development with the theme,the main factors nd the tourism product of a tourism region is the key idea of this paper.