产品格式标准竞争战略的均衡分析

An Equilibrium Analysis On the Competitive Strategy with Product-Format Standards

构造一个产品格式标准竞争的模型 ,分析来自生产方与消费方的对标准有重要影响的几个因素 ,包括生产成本、标准外部性 ,以及消费者的不同偏好等。通过均衡分析在得到标准胜出的基本条件的基础上 ,提出企业的产品标准竞争策略。

It puts an model of competition with product format standards,and analyzes the factors from the parts of production and consumption,which have important impact to the standards. The factors indude production cost,standard exterior and the preference of consummer,etc. The model shows that the dominated standard in the market is determined by several conditions,and the market participants can take advantage of these conditions to establish new standards and new technologies.