摘要
从Web服务器日志文件和客户交易数据中挖掘有意义的用户访问模式和潜在的客户群 ,使企业提供个性化信息服务和开展有针对性的电子商务活动。分析了Web使用挖掘技术的主要特点 ,提出了Web使用挖掘技术在电子商务中的应用方法 ,并对其挖掘过程进行了详细地阐述 。
It is important for the modern enterprises to have the ability of discovering useful user access pattern and corresponding potential customers from large volume of use access logs, so that they can provide personal information service and make their electronic commerce strategies. First analyze the new characteristics of Web usage mining on electronic commerce and present its concrete usage in this domain. Then discuss the method to be used in the procedure and show an example in the end.
出处
《微机发展》
2003年第2期41-43,共3页
Microcomputer Development
基金
黑龙江省普通高等学校骨干教师创新能力资助项目
