成品油营销渠道创新研究

Study of Innovation of Marketing Channel of Finished Oil

运用营销理论,探讨成品油营销渠道中流转环节的创新,交易方式的创新,营销渠道的环境创新。提出创新营销渠道的组织构架应把握的四个方面,即:减少机构设置和管理层次,提高运营效率;有效地压缩管理环节和距离;遵循“合理流向”的原则设置组织机构;提高管理效率,创造更大地经济效益。

With marketing theory,probed into innovation of passing links, trade modes, environments in marketing channels of finished oil. Put forward organizational frame innovating marketing channel should pay enough attention to the following four respects: reduce organizational departments and simplify administrative levels, increase running efficiency; effectively compress administrative links and distance; formulate organizational structure according to 'reasonable flowing'; improve administration efficiency, to create greater benefits.