浅论我国企业公共关系的发展

The development of public relation of enterprises in our country under new situation

经济的全球化发展 ,要求企业的公共关系也应走向全球化。本文拟就新形势下我国企业公共关系的发展方向进行探讨 ,提出了树立公关全球化观念、推行品牌经营战略、运用电子网络传播、转变竞争方式及提高危机公关力等发展措施。

The global economical development requires that the public relation of enterprises should develop globally. The present paper discusses the developing way of public relation of our country's enterprises under new situation, and put forward the idea and measures to set up global public relation, to carry out the brand managing strategy, to apply the electronic network spreading, to change competitive approach , and to raise crisis power of public relation.