论多元化战略的实施

On the Implementation of Diversification Strategy

多元化与专业化两种战略形式孰好孰劣已成为专家学者争论的焦点,选择多元化战略作为对象,分析了实施多元化战略的原因,列举出一些进入准则,总结了一些企业实施多元化失败的原因和教训,驳斥了“多元化陷阶”的说法,并提出正确实施多元化战略应该注意的一些问题。

As to the contraversy of diversification and specification, the paper chooses the former as the subject to analyse the reason for the implementation of diversification. It generalizes the rules of entry, and from the failure of many exenterprises and refute diversification trap .