网络媒体有资格吗?——“网络媒体”与三大传统媒体竞争资质辨析

A Study on Competitive Qualification of Internet Media Against Traditional Media

互联网出现以后 ,被许多人称为“网络媒体”或“第四媒体” ,并认为它将威胁三大传统媒体的生存 ,或与三大传统媒体长期竞争 ,共存共荣。本文认为 ,所谓的“网络媒体”目前尚没有发展成为与三大传统媒体相抗衡的强有力的大众传播媒体 ,尚不具备与三大传统媒体相互竞争的资质 ,并从“网络媒体”目前的普及水平、社会影响力。

Internet has been regarded as 'the Fourth Media' or 'Internet Media' since it emerged.Many people think that Internet Media will threaten traditional media's survival or compete severely with traditional media.This paper tries to illustrate from several points of view that today's Internet Media have not obtained competitve qualification against traditional media.