基于产品差异的企业横向兼并研究

Study of Differentiated Products Firms Horizontal Merger

本文在生产能力内生的基础上研究了差异产品企业横向兼并的动机 ,以及发生兼并的条件。结果表明 ,在本文的假设下 ,当产品之间的差异性较大时 ,企业有横向兼并动机 ,且兼并有利于社会福利的提高。

Based on endogenous productivity, this paper studies differentiated products firms' motives to carry out horizontal merger and the conditions of horiozntal merger. The result shows that under the assumption of this paper, when the difference among products is relatively big, enterprises have the motive to carry out horizontal merger and the horizontal merger does benefit to social welfare.