浅析服装市场销售趋势

The Tendency of Garment Sales

以服装品牌营销为中心 ,对服装市场发展趋势、产品销售趋势进行了分析 ;认为人们消费观念的变化引起了服装款式的创新 ,营销市场已经发展到了以“消费者需求”

This paper not only analyses the trend of garment market, products and sales based on garment brand marketing but also deals with the idea that the change of consumption concept will lead to the creativity of garment styles. The marketing focused on the demands of consumers. The period of marketing becomes shorter and shorter and fewer and fewer garments are sold at a time.