我国轿车营销如何面对入世

How is the Marketing of Chinese Saloon Car up Against Joining WTO

结合中国轿车行业的现状 ,比较了与国外同行业的差异 ,在此基础上 ,从市场营销的观点出发 ,分析了中国轿车营销面对加入WTO的优势、劣势、机会、威胁 ,从政策、技术、营销观念。

Combined the status of Chinese saloon car industry,this paper compared the differences between China and oversea.On the base of the differences,it analyzed the strengths,weakness,opportunities and threats of the marketing of Chinese saloon car after joining WTO.At last,it brought the countermeasures forward.