论期刊的品牌战略

Talking About The Brand Strategy of Periodical

在中国加入WTO后期刊业要打造自己的品牌 ,因为品牌是消费者认同的标志 ,也是期刊走向市场经济发展的必然。我们应该确立目标 ,实施品牌战略 。

After China's entrance in WTO the periodical should build own brand is the symbol of consumer's recognition and it is also an inevitable thing of market economy.We should build aim,actualize brand strategy and take the way of sustainable development.