我国排球联赛市场现状探析

A probe to the market of Chinese league volleyball matches

采用文献资料法 ,对我国排球职业联赛市场现状进行分析研究。肯定了排球联赛市场 6年来所取得的成就 ,也指出了排球联赛市场还存在着俱乐部有名无实 ,联赛冠名没有引进竞争 ,球队吸引资金困难且数量较小 ,收视率和现场观众数量少 ,球员转会市场冷淡 ,媒体对联赛宣传力度不大等问题 ,并提出针对性建议。

Adopting the documentary research method,this paper makes a research on the status quo of Chinese league volleyball matches market.The research makes a positive comment on the achievements in the Chinese league volleyball matches market,and it also points out the problems existed in the league volleyball matches market:the club can't function as it should do;the organism hasn't been introduced in the naming of league match;volleyball teams are difficult to win some funds and some of funds are inadequate;receiver of TV and the number of spectators is too small;the player club-shifting market hasn't been well-established;the media functioning on reporting the league match hasn't been brought into full play.Some suggestions are also put forward in the paper.