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同被引文献8
1Brickley, Smith 和 Zimmerman,2001, Managerial Economics and Organizational Architecture, 2ndnd, Mckone- Hill lrwin.
2(美)PhilipKotler著 梅汝和译.营销管理[M].中国人民大学出版社,2001..
3Woodruff. Customer value: the next source for competitive advantage[M].Journal of the Academy of Marketing Science.
