旅游购物心理与旅游商品开发

Tourist Consumption Psychology and Tourist Product Development

旅游购物是组成旅游的六大要素之一 ,是促进一个地方经济发展的一支重要力量。要使旅游购物兴旺发达 ,就必须研究旅游购物心理 ,分析旅游商品现状 ,开发旅游商品 ;应从实用、新颖、具有特色以及销售方法等方面着手 ,吸引并满足游客的需求。

As one of the six key elements in tourism, tourist consumption is an importance force in promoting regional economic development. In order to boost tourist cons umption, it is necessary to study tourist consumption psychology, analyze the pr esent situation of tourist products, develop tourist products, and attract and s atisfy the demand of tourists in terms of practicality, novelty, features and se lling techniques.