铁路开行旅游专列存在问题及发展策略

Problems and Development Strategy in Launching Railway Tourist-Dedicated Trains

铁路旅游运输快速发展,但市场培育力度不大,缺乏品牌效益,要发展集团运作,完善保证体系,建立专业队伍,创建品牌,拓展客源,才能取得更多的市场份额。

Despite a rapid development in tourist transportation of railway, there islack of market cultivation as well as a well-recognized reputation. To gain more shareof market, this paper suggests developing cooperative operation in form of group, toconsummate the assurance system, to establish a professional team, to create a brandand to expand the passenger resources.